Location: Centro de Formação Pós-Graduada, Universidade do Minho – Campus de Couros, Rua de Vila Flor, 166, 4810 - 453 Guimarães, Portugal, Room: à Formação 03 (ground floor)

Consultancy: Putting Your Researchers’ Valuable Expertise to Work

Consultancy is increasingly recognised as an immensely important mechanism for knowledge transfer. Consultancy builds trust and mutual understanding, accesses industry problems and enriches academic research. There are a number of benefits: a consultancy project can serve as a way of building trust and mutual understanding; it can offer exposure to real-world industry problems and enrich academic research; it can provide additional income to the academic and the KTO. This Masterclass will examine the benefits of consultancy and offer insights on the best way to structure and operate them alongside other KT activities.

Trainer: Amanda Zeffman, Head of Consultancy Services, Cambridge Enterprise, UK