Dirty Tricks in Licensing
We have all tried it. We have been tricked when negotiating and sometimes we do not even discover it has happened until it is too late. Other times, we know very well what is happening but do not know how to deal with it.
This speaker will take us down the dark road of dirty tricks we have encountered or will encounter when negotiating licensing agreements. This is your opportunity to get that bit smarter and, perhaps, avoid being tricked altogether.